Sunday, 21 November 2010

Using Illustrator...Making a Music Logo

As part of our media studies A2 coursework we are required to make a magazine advert and a digipak. We have used several programmes such as Adobe Photoshop and Adobe Illustrator. We used Adobe Photoshop to put our Magazine advert and digipak together, and we used Adobe Illustrator to create a logo for a music company. The name of my music company was called Feevah entertainment. I created a logo using illustrator by rearranging layers and creating new layers to fit the logo that I wanted. I chose the name Feevah Entertainment because a fever is something that is contagious and catchy and the music that is produced by this company are said to be contagious and the feeling that it gives to its target audience is catchy and it spreads across a mass market as opposed to a niche market.
The font of this lodo is called Chalkdust. I chose to use this font because it has a cold feeling and the colour blue shows that it is also associated with catching a fever of some sort. The spelling of Feevah is different to the normal spelling as it would catch the target audiences eye because it is a bright colour and also people would wonder why it is spelt differently. The fact that it is spelt differently also shows that the music company is not like other music companies it is distinctively different. After this logo was created we saved it and exported it from illustrator to import it into photoshop to be used on our digipaks and magazine adverts. Firstly before we could do our own digipak we had to practice using specific effects and tools to create an image that we wanted specific to our agenda. Below is the Digipak I made in practice before I started making my own digipak:
Below is the magazine advert that i created to promote the album by En'Vogue called Soul Sisters:The dominant colours are black and gold because it shows the artists as being very elegant celbrities that take pride in their appearance. The magazine has all the typical conventions of a normal magazine advert such as the artist name, the album name, review from critics, release date, and release location e.g. HMV or Amazon.com.

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