Digipak Analysis

This digipak has six panels which all add up to the main picture that the artist is trying to create. The dominant colours of this digipak are greys, blacks and red. The greys and black could connote darkness and negativity and the only parts of colour being the red blood. Red, however, connotes pain, lust, love, danger and compassion and all of these feelings may be incorported in the music featured in this digipak. The images on the digipak could also represent the feeling ofthe artist or how the artist perceives themselves to be. The blood images feature on the parts where the CD rests this could draw the consumer to the CD because the only bright and dominant colour is red and this could catch their attention.

This digipak at first seems very simplistic. The colours are quite cold and dull, which connotes that the music featured on this album could be about the coldness. The music could be quite mellow and solmn as well. Also the season shown on the digipak looks like winter, during this season quite alot of people could develop seasonal affective disorder which is where, their mood changes according to the season, e.g. in winter they will become depressed. So for me this digipak creates a kind of depressing type of music. I personally wouldn't buy this digipak unless i knew about the artist previusly because it doesn't really catch my eye and it doesn't emit a positive perspective of the music so it doesn't appeal to a young energetic target audience. It would probably appeal to an older, more mature, laid back, white target audience that probably know about the artist already as there is no image of the artist on the cover.